One page per practice area, per market
People search 'DUI lawyer San Jose' or 'estate planning attorney Palo Alto,' not 'law firm.' Each practice area you want to grow needs a dedicated page that answers real client questions.
SEO for lawyers
Law firm SEO that ranks each practice area
A beautiful website that doesn't rank for a single practice area in your city isn't marketing. We help Bay Area firms show up for the cases they want.
family lawyer san jose
- 1Competitor A
- 2Your business
- 3Competitor B
What actually works for lawyers
Attorney profiles and firm profiles
Google's guidelines allow individual practitioner profiles for attorneys in many cases, alongside the firm's listing. Set up correctly, they add visibility without stepping on each other.
Advertising rules apply online
California's Rules of Professional Conduct, including Rules 7.1 through 7.5, govern lawyer advertising. Your site and profile shouldn't make misleading claims or promise outcomes. We write within those lines.
Reviews need careful responses
Responding to a review must not reveal confidential client information. We give you response templates that are professional, brief, and safe.
The playbook
What we put in place for lawyers, starting with whatever your audit shows is costing you the most.
Start with a free audit- Practice-area pages that answer the questions clients ask
- Firm and attorney profiles set up within Google's guidelines
- FAQ content written to win featured answers
- Citations on legal directories and local listings
- Compliant review requests and response templates
- City pages for the courts and counties you serve
Pricing for lawyers
Same public pricing for every industry. Month-to-month.
Start here
GBP Audit Report
$147 one-time
Find out exactly what's holding your Google listing back before you spend more.
- 56-point Google Business Profile audit
- Side-by-side with your top local competitors
- Citation gap analysis
- Branded PDF with your top 5 fixes ranked by impact
- 15-minute recorded video walkthrough
Fix the foundation
GBP Optimization
$750 one-time
We fix everything the audit finds, so your profile and site are built to rank.
- Everything in the Audit
- Full profile optimization: categories, services, attributes, photos
- Citations built on 50 directories
- On-page fixes: schema and NAP consistency
- Review response strategy
- First month of Google Posts loaded
Most popular
Monthly GBP Management
$497 per month
We keep your profile active and your reviews answered, every month.
- Everything in Optimization
- 8 Google Posts a month
- Review monitoring and response drafting
- Monthly profile health re-score
- Citation monitoring
- Monthly performance report and client dashboard
- Quarterly strategy call
For serious growth
Full Local SEO Retainer
$1,997 per month
Profile management plus content, links, technical SEO, and Google Ads.
- Everything in Monthly Management
- 4 SEO blog posts a month
- Local link building
- Technical SEO
- Google Ads management
- Bi-weekly strategy calls
Prices as listed. Monthly plans are month-to-month with no long-term contract; Google Ads spend, if any, is paid to Google separately.
Lawyers: common questions
Can you guarantee we'll rank first?
No one can honestly guarantee a ranking, and lawyer advertising rules discourage promising results. We show you exactly what we're doing and report on calls, form fills, and rankings every month.
We practice in several counties. How do you handle that?
We build pages for the areas and courts you actually serve, each with useful, specific content, and make sure your profile and citations match.
Free · No obligation
Get a free audit for your lawyer business
Tell us your business and city. We'll run a Google Business Profile health check and send back where you stand against the businesses outranking you, and what to fix first.